The Sales and Marketing Outsourcing Blog | MarketSource

New Year's Resolution: Improve Channel Partner Fitness (Checklist)



Now that 2012 budgets and company objectives are in place, sales and marketing executives are looking to meet revenue goals the most efficient way possible ---by increasing the health and performance of channel partners. As these sales and marketing executives take a look at their current channel activity, they are asking tough questions such as: - My market share is eroding, my partner channel’s sales are declining and the usual “fixes” don’t seem to be helping. What’s changed? (The economy excuse is getting old). - What is the best way to identify the root cause of the decline and underperformance... [More]
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